Kereke Ya Dikatara
/Kereke /ya/ dikatara
Church of guitars
His and Hers Jams is a Soweto based multimedia company that producers live music show within and around Gauteng Provence.
The past decade has been characterized by the growth of alternative entertainment formats previously unheard of in the Jozi scene, particularly when it comes to younger generation of entertainment consumers. Hip- hop, Organic Soul, Funky Jazz and Poetry have undoubtedly added an extra flavor in the entertainment diet of urban youth.
Artists such as The Muffins, Tlale Makhene, Brother Moves On, Boloja, Urban Village, BCUC, Bye Beneco, Planet Lindela, Madala Kunene, Mabi Thobejane and Herbie Tsoaeli, just to name a few, represent this new breed of young and old artists whose musical and lyrical expressions have redefined quality entertainment. The energy that comes with such quality entertainment creates a vital space required to celebrate life beyond the stage.
Such a phenomenon has managed to manifest itself in the growing demand for alternative entertainment for the upwardly mobile youth. We perceive this as an indication of not only maturity in young people’s preferences of entertainment, but also an indication of how critical cultural expressions are for the holistic development our society.
It is in this light that we conceived the idea of utilizing such a space for the economic empowerment and skills exchange activities, by combining arts development and business elements in a form of HIS AND HERS JAM SESSIONS.
The His and Hers jam sessions typically features musical acts that have been overlookedby mainstream media but have a huge support in the alternative youth culture
This multi-media platform is presented in a form live music, arts exhibitions as well as audiovisual screenings of films produced by independent filmmakers.